Vodafone and Google | Irshad and Hussain’s story

Vodafone-Idea Phone Line with Google Assistant is a toll-free number that lets you talk to the Google Assistant without the need for internet or data. It has currently been launched in two cities where it has made information easily accessible to thousands of Indians.

The ask was to conceptualise, script and craft a real user narrative for the launch of Phone Line that is authentic and showcases its many features and benefits.

After the successful launch we went on to create and produce a TV, radio and print campaign for a nation wide launch

Phone Line launch Video

Vodafone- Idea Phone Line TV Spot

Vodafone- Idea Phone Line Print